Our StrategicFramework

TOGETHER, OUR PURPOSE, OUR PROMISE, OUR PRINCIPLES AND OUR VALUES MAKE UP OUR FRAMEWORK. THEY ARE UNDERPINNED BY OUR SUSTAINABILITY AMBITION – TO BE A SUPERGOOD COMPANY.

OUR PROMISES

  • CUSTOMERS

    trust us to provide a great local shopping experience, in stores and online.

  • ASSOCIATES

    trust us to be a rewarding employer.

  • COMMUNITIES

    trust us to be responsible
    neighbors.

  • SHAREHOLDERS

    trust us for value creation.

Our Purpose

To operate our customers’ preferred local supermarkets and work together to support that ambition.

OUR PRinciples

  • PUT CUSTOMERS FIRST

    We listen to our customers and passionately deliver the best shopping experience.

  • LEARN TO GROW

    We get stronger from our experiences by analyzing external developments, learning from each other and embracing change.

  • LEAD LOCALLY

    Our brands and people are local leaders in their communities.

  • DRIVE PROFITABLE GROWTH TODAY & BEYOND

    We pursue profitable sales growth and allocate human, financial, and natural resources effectively to improve our cost position.

our values

  • Determination
  • Integrity
  • Courage
  • Humility
  • Humor

our sustainability strategy

Our sustainability ambition is to delight our customers and energize our associates, helping them live happier and eat healthier in thriving local communities.