DELHAIZE AMERICA DELIVERS THE HIGHEST CONTRIBUTION TO DELHAIZE GROUP REVENUES WITH 66% OF GROUP REVENUES. THROUGH FOOD LION AND HANNAFORD, THE COMPANY OPERATES TWO DIFFERENT STORE FORMATS. AT THE END OF 2015, DELHAIZE AMERICA OPERATED 1 288 STORES IN 15 STATES ALONG THE EAST COAST OF THE UNITED STATES.
- 1 288stores
- 98 566associates
- 66%of Group revenues in the U.S.
- 16.0 Brevenues in 2015
To support the implementation of the “Easy, Fresh & Affordable… You Can Count on Food Lion Every Day!” strategy, the company provided additional customer centric training to associates as part of its “Count on Me” culture to ensure customers are at the forefront of our decisions every day. Food Lion also made significant price investments on key items customers buy most often, such as strawberries, boneless chicken breasts, peanut butter and much more. In addition, Food Lion made a $250 million capital investment in 162 stores in the greater Raleigh, North Carolina market, and remodeled the stores for customers, making them easier to shop while also increasing product assortment, including a new natural and organic section. In addition to these efforts, Food Lion also continued to update and refine the assortment in all of its stores, such as Nature’s Place poultry, our premium private brand Taste of Inspirations, as well as seasonal produce.
Hannaford drove sales leveraging its brand promise of providing quality fresh foods, great service, dependable value and being part of the local community. Farm Stand merchandising increased visibility and promoted the sale of local products. Hannaford Helps emphasized community involvement and supported a doubling of fresh rescue food contributed to local food banks. (Fresh rescue food is meat, produce, bread and other fresh items that are donated to hunger relief. These items may have cosmetic damage or be approaching their ‘best-if-used-by’ date.) The Hannaford 2020 strategy continued to accelerate growth through enhancement of existing stores, new stores, expanded services and tools to make associates more effective. This included the “Power of You”, customer centric training which is delivered to all new Hannaford associates. Additionally, Hannaford To Go click-and-collect sites were expanded, new meals-to-go offerings were deployed in test markets, and a new small-format prototype opened in North Berwick, Maine.
Key figures (as of December 31, 2015)
|Number of stores||1 110||188|
|Location||Southeast and Mid-Atlantic||Northeast|
|Surface in sq feet||24 000||20 000 - 55 000|
|Number of products||25 000||25 000 - 46 000|
Food Lion Feeds
As part of Food Lion Feeds, whereby Food Lion has pledged to serve 500 million meals to people in need by 2020, Food Lion donated a mobile food pantry, or the equivalent of nearly one million meals, to the local food bank in North Carolina to help deliver fresh food and pantry staples to those who are in need.