Belgium

IN 2015, DELHAIZE GROUP GENERATED 20% OF ITS REVENUES IN BELGIUM, WHERE DELHAIZE GROUP OPERATES COMPANY-OPERATED AND AFFILIATED SUPERMARKETS AND PROXIMITY STORES AND IT AIMS TO ACCELERATE ITS ONLINE PRESENCE WITH DELHAIZE.BE. AT THE END OF 2015, DELHAIZE BELGIUM OPERATED 888 STORES IN BELGIUM AND LUXEMBOURG, A NET INCREASE OF EIGHT STORES COMPARED TO 2014.

    • 888stores
    • 15 302associates
    • 20%of Group revenues in Belgium(1)

      (1) The segment "Belgium" includes revenues from stores in Belgium and Luxembourg.

    • 5.0 Brevenues in 2015
  • Delhaize Belgium

    In Belgium and the Grand Duchy of Luxembourg, Delhaize continued to operate in a challenging environment in 2015 as economic growth has fallen below expectations with interest rates continuing to remain low and deflation an increasing risk, especially in retail.In 2015 Delhaize Belgium continued to focus on providing the best products at great value to our customers. As part of the “Buy well, Eat well” campaign, Delhaize remodeled and re-opened 15 next generation stores; we expect the same frequency of renovations to be maintained in the coming years.

  • Delhaize Belgium posted revenues of €5.0 billion in 2015 compared to €4.9 billion in 2014. This represented an increase of 1.3% compared to 2014, resulting from comparable store sales growth of 0.9% and network growth. Delhaize Belgium’s market share decreased from 24.1% in 2014 to 24.0% in 2015.

Key figures (as of December 31, 2015)

 
Number of stores14121923713713141
Surface in m22 0101 2105601501 330470
Number of products20 00013 0008 0003 0006 0006 500

Eating for three euros

Anyone can eat well on a budget was the focus of a well-received campaign organized by Delhaize Belgium. The campaign featured low cost, tasty food, with each dish costing around three euros. As part of this campaign, Delhaize Belgium also published a special edition of its consumer journal, focusing on health and nutrition. This contained recipes for healthy cooking, an explanation of nutrition labels, as well as information about vegetable-based products, omega 3 products and gluten-free products.
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