- Q 1
Signing of Transformation Plan in Belgium
At the end of February, we resolved, with our social partners, the Transformation Plan at Delhaize Belgium. Since this resolution we have been focused on recapturing our business, improving our performance, and increasing our credibility with associates, suppliers and partners and most importantly, our customers and shareholders. By the end of Q1, signs of stabilization were evident, with early improvements in market share trends.
Mega Image in Romania launched Gusturi romanesti concept stores
Mega Image launched two concept stores featuring the brand of “Gusturi romanesti“ with products offering consumers more than 350 locally sourced, quality products made from authentic, regional Romanian recipes. The “Gusturi romanesti“ range of private brand products was launched in 2009; products sold under the “Gusturi romanesti“ brand include fruits and vegetables, dairy items, meat specialities, sweets, bread, and dry products.
- Q 2
On June 24, 2015, Ahold and Delhaize Group announced the intention to merge
Ahold and Delhaize announced their intention to combine their businesses through a merger of equals. The merger will create a complementary base of more than 6 500 stores with 375 000 associates, characterized by trusted brands with strong local identities. The combination, Ahold Delhaize, will be able to serve over 50 million customers per week in the U.S. and in Europe. The intended merger will bring together banners offering associates even better places to work, built on similar values and heritage.
- Q 3
Hannaford launched “the Hannaford Promise”
Hannaford launched a new television and online advertising campaign called “The Hannaford Promise“. The campaign highlighted Hannaford’s focus on local products and suppliers, and explored what the Hannaford Promise means to associates. The advertisements feature Hannaford associates, customers and suppliers – no actors were used.
Delhaize Group back in the Dow Jones Sustainability Index
The Dow Jones Sustainability Index (DJSI) is a leading benchmark for investors who integrate sustainability considerations into their portfolios. Inclusion in the 2015 DJSI confirmed Delhaize Group’s leadership in the Food and Staples Retailing Sector. Delhaize Group is one of only four retailers in the world and one of only three retailers in Europe to be included in the DJSI for the Food and Staples Retailing sector.
Food Lion remodels 162 stores in Raleigh, North Carolina
162 remodeled Food Lion stores were unveiled on October 14 in Raleigh, North Carolina. Since 2014, Food Lion has remodeled 238 stores in the state, following capital investment of around $360 million.
- Q 4
Growth in Greece despite tough economic conditions
Despite tough economic conditions in Greece, Alfa Beta (AB) continued to gain market share, largely due to store expansion (+36 stores) and robust comparable store sales growth.
Delhaize Serbia continued to gain market share in 2015
Delhaize Serbia gained market share in 2015 despite economic headwinds in Southeastern Europe. One reason for this was the successful roll-out of the new strategic “Unique Value Proposition” (UVP) concept in 47 Maxi banner stores, that were remodeled in 2014 and 2015. Remodeling of Maxi supermarkets to the new standard will continue in the coming years. The UVP concept promises to deliver to Maxi customers the best in fresh, providing our customers’ daily needs in one place with affordable prices for quality products, exciting promotions and excellent service.